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We have been caring for our clients confidentiality for years before anyone thought about making it a legal issue. To us it's called professional standards. As Members of the Chartered Institue of Marketing we are bound to work according to their professional standards in all things. We also adhere to the Information Commissioner's rules when dealing with your data: The Data Protection Act gives individuals the right to know what information is held about them. It provides a framework to ensure that personal information is handled properly. The Act works in two ways. Firstly, it states that anyone who processes personal information must comply with eight principles, which make sure that personal information is:
The second area covered by the Act provides individuals with important rights, including the right to find out what personal information is held on computer and most paper records. |
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Copyright Severnside Marketing Ltd 2007