Marketing communications covers all the ways that a business communicates with its market place.
• Advertising
• Direct marketing
• Exhibitions
• Personal selling
• Sales promotion
• Public relations tools
• Internet
Business communication B2B
• Customer press releases
• Trade press releases
• Promotional videos
• Consumer exhibitions
• Competitions and prizes
• Product launch events
• Celebrity endorsements
• Web sites
Corporate identity design
Company and product videos
Direct mailings
Web site
Trade exhibitions
Internal / employee communication
In-house newsletters and magazines
Intranet
Notice boards
Employee conferences
Email
Public Relations
- Media Relations
- Community Relations
- Newsletters
- Exhibitions
- Lobbying
- Crisis Management
There are so many ways to communicate with your marketplace but the big question is "which one is the most effective for your business?"
There is no one size fits all option, as your products, customers and channels are unique to your business, or at least to your industry. And you would not want to look like all the rest, would you? So you have to know what could work for you, how it could differentiate you from the rest and how to make it work for you.
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